Mark Campbell is a leading interaction designer, video, web, mobile and VR software application specialist. His passion for user-centred design and education spans a successful career of 20 years to date designing, developing, and managing international multimedia projects in healthcare. He is the founder of Anatomus and award-winning iOS app Pocket Anatomy
Not all of us learn well from flat 2D images and text. Professors, teachers and trainers realise this fact, because scientists and psychologists have developed a number of different models to understand the different ways that people learn best. One popular theory, the VARK model, identifies four primary types of learners: Visual, Auditory, Reading/writing, and Kinesthetic.
The doctor-patient consultation is a critical engagement process because it is a point which determines the diagnosis, treatment, or prognosis for a particular patient. However, because of several factors (60% of us are visual learners, this consultation is predominantly verbal, and may often involve non-familiar language to the patient), the average patient recall of this vital conversation is 14%, and only one-third of patients adhere correctly to their treatment plans.
Anatomus has been developed with help of medical professionals from around the world. It all started with our iOS application PocketAnatomy that was downloaded by more than 1million medical professionals. Based on the feedback we received, we started working on a more advanced, desktop application that would dive even deeper into human Anatomy. We started collaborating with hospitals, universities and medical specialists to build a very flexible yet powerful piece of software that would support doctor-patient communication, support self learning and help all the lecturers to better educate future doctors, nurses and healthcare practitioners.
For the last year, we’ve been working on something huge – a new educational platform for current and future doctors. We also want to help medical professionals communicate with patients and provide them with their ultimate anatomy reference content. Today, we are proud to introduce you to our new solution called Anatomus.
June 2016, our team started on a journey to develop a 3D Human Anatomy Model. As the skeleton is the support structure of the human body – giving the body its shape and form, providing attachment points for muscles to allow movement of the joints and serving as a frame for protecting the organs – it was the natural starting point for creating our 3d human.